Astute readers must at this point be expecting to recieve a citation from a piece of fiction, followed by an application of the relevant concepts to some ends. And they would be correct.
Early on in Neal Stephenson's novel The System of the World, Daniel Waterhouse reflects on what is required of someone in his position:
He was at an age where it was never possible ot pursue one errand at a time. He must do many at once. He guessed that people who had lived right and arranged things properly must have it all rigged so that all of their quests ran in parallel, and reinforced and supported one another just so. They gained reputations as conjurors. Others found their errands running at cross purposes and were never able to do anything; they ended up seeming mad, or else percieived the futility of what they were doing and gave up, or turned to drink.Naturally, I believe there is some truth to this. In fact, the life of Benjamin Franklin, a historical figure from approximately the same time period as Dr. Waterhouse, provides us with a more tangible reference point.
Franklin was known to mix private interests with public ones, and to leverage both to further his business interests. The consummate example of Franklin's proclivities was the Junto, a club of young workingmen formed by Franklin in the fall of 1727. The Junto was a small club composed of enterprising tradesman and artisans who discussed issues of the day and also endeavored to form a vehicle for the furtherance of their own careers. The enterprise was typical of Franklin, who was always eager to form associations for mutual benefit, and who aligned his interests so they ran in parallel, reinforcing and supporting one another.
A more specific example of Franklin's knack for aligning interests is when he produced the first recorded abortion debate in America. At the time, Franklin was running a print shop in Philadelphia. His main competitor, Andrew Bradford, published the town's only newspaper. The paper was meager, but very profitable in both moneys and prestige (which led him to be more respected by merchants and politicians, and thus more likely to get printing jobs), and Franklin decided to launch a competing newspaper. Unfortunately, another rival printer, Samuel Keimer, caught wind of Franklin's plan and immediately launched a hastily assembled newspaper of his own. Franklin, realizing that it would be difficult to launch a third paper right away, vowed to crush Keimer:
In a comptetitive bank shot, Franklin decided to write a series of anonymous letters and essays, along the lines of the Silence Dogood pieces of his youth, for Bradford's [American Weekly Mercury] to draw attention away from Keimer's new paper. The goal was to enliven, at least until Keimer was beaten, Bradford's dull paper, which in its ten years had never puplished any such features.Franklin's many actions of the time certainly weren't running at cross purposes, and he did manage to align his interests in parallel. He truly was a master, and we'll be hearing more about him on this blog soon.
The first two pieces were attacks on poor Keimer, who was serializing entries from an encyclopedia. His intial installment included, innocently enough, an entry on abortion. Franklin pounced. Using the pen names "Martha Careful" and "Celia Shortface," he wrote letters to Bradford's paper feigning shock and indignation at Keimer's offense. As Miss Careful threatened, "If he proceeds farther to expose the secrets of our sex in that audacious manner [women would] run the hazard of taking him by the beard in the next place we meet him." Thus Franklin manufactured the first recorded abortion debate in America, not because he had any strong feelings on the issue, but because he knew it would sell newspapers. [This is an exerpt from the recent biography Benjamin Franklin: An American Life by Walter Isaacson]
This isn't the first time I've written about this subject before either. In a previous post, On the Overloading of Information, I noted one of the main reasons why blogging continues to be an enjoyable activity for me, despite changing interests and desires:
I am often overwhelmed by a desire to consume various things - books, movies, music, etc... The subject of such things is also varied and, as such, often don't mix very well. That said, the only thing I have really found that works is to align those subjects that do mix in such a way that they overlap. This is perhaps the only reason blogging has stayed on my plate for so long: since the medium is so free-form and since I have absolute control over what I write here and when I write it, it is easy to align my interests in such a way that they overlap with my blog (i.e. I write about what interests me at the time).One way you can tell that my interests have shifted over the years is that the format and content of my writing here has also changed. I am once again reminded of Neal Stephenson's original minimalist homepage in which he speaks of his ongoing struggle against what Linda Stone termed as "continuous partial attention," as that curious feature of modern life only makes the necessity of aligning interests in parallel that much more important.
Aligning blogging with my other core interests, such as reading fiction, is one of the reasons I frequently quote fiction, even in reference to a serious topic. Yes, such a practice is frowned upon, but blogging is a hobby, the idea of which is to have fun. Indeed, Glenn Reynolds, progenitor of one of the most popular blogging sites around, also claims to blog for fun, and interestingly enough, he has quoted fiction in support of his own serious interests as well (more than once). One other interesting observation is that all references to fiction in this post, including even Reynolds' references, are from Neal Stephenson's novels. I'll leave it as an exercise for the reader to figure out what significance, if any, that holds.